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This is how this is how the economy works. We need to have viable products that speak to viable customers, and so uh consumers this next year, they're going to be purchasing, but they're going to be more worth inspecting. They are gon na the rates have actually increased and they're not gon na decrease.

Brandon Welch: 3:48 And so however it's less inflation driven. It's it's just more this is the new This is simply how it is now pricing flooring, if you will. Caleb Agee: 3:56 Yeah, so they're changing their budgets to account for since all of 25, they were like, whoa, what's going on? Groceries and all these things are more expensive than I am used to them being.

It didn't go down, it simply flattened and but your interest rates and your big purchases are less frightening. Caleb Agee: 4:24 Yeah, so we got to pay attention, consumers are gon na be worth scrutinizing, more danger conscious, um, and then they'll be less tolerant of friction and ambiguity.

Brandon Welch: 4:33 So there's four areas. Uh, one is just how much should your business be spending on marketing? We're gon na offer you some ranges uh for your industry and for uh your maturity cycle as businesses. Uh, the 2nd is gon na be nuances and strategy, how you need to position yourself in 2026 versus years past.

Creating a Resilient Online Identity for Modern Markets

Yeah. Uh by the end of that, you're going to pair that with in 2015's how to make a marketing strategy, or maybe your extremely own copy of the Maven Online marketer. You simply develop your marketing strategy uh over Christmas break, reading your hundred and no, sorry, two hundred and forty-eight pages of marketing.

Um yeah. Um, hi, you understand what? Person to make a comment about uh something you're changing your 2026 marketing uh is gon na get a copy of the Maven Marketer, thanks to Nate, the camera guy.

How much should your company be spent spending on marketing? Um, this is a loaded concern, and every individual who gets asked that in our industry goes, Well, it depends.

Building a Strong Digital Brand for Modern Markets

Um, the average business in America is investing seven to eight percent on marketing annually as a portion of yearly earnings. Now a few of you simply went, is that all? And some of you went, holy crap, what are you attempting to do? Yeah, yeah. We're gon na break that down here in a 2nd.

That's a typical based on United States marketing spin. And after that um the SBA said 7 to eight percent on any uh roundabouts or near 5 million pursuing growth is how they framed that. Brandon Welch: 6:24 So this is gon na nuance by market, not because the real marketing invest probably ought to nuance like what it requires to make stuff occur, but because margins are various in every market.

So um we're gon na go line by line with that. I want to I desire to just reset if you are the the person or if you are working for an individual, or if you have to report to the person who's going, yeah, but uh, if we invest 7.7% of our spending plan, how do we understand it's working? We're going to get there.

The huge concept is that business that um ended up being well understood, favored, and well-trusted before the sale, they win in the marketing and advertising video game, and they win in the development video game. There was a very, really big study called The Long and the Short of It, done by Les Bennett and Peter Field.

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They took a clinical approach, studied billions of dollars worth of marketing over an extended period of time, and they they brought out a grand conclusion that if you are popular, liked, and relied on from an emotional level, if people like you and believe in you before the sale, you will not see that roi this second.

So that is huge, big business stuff, but it also straight uses to your uh owner-operated business. And less in that uh because study was well-known for stating if brand names are constructed over years, we all know it takes a while to build a brand. Like Nike didn't become Nike or Apple didn't become Apple or you understand, any of these huge brands we enjoy.

Caleb Agee: 8:36 Yeah. We're gon na rapidly go through just some criteria of marketing invest for various markets. Yeah, you might you could discover some relatable uh markets, and we're simply gon na go through these and then we're gon na talk about how this changes in your your given circumstance.

Uh A/c standards typically point out 7 percent of top line revenue. Um and however also leading line incomes tend to be lower in those industries.

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Uh, and then uh medical centers, one to 5 percent. Brandon Welch: 9:31 The medical group management association says one to five percent. Um, there's in some cases a lot of retail connected up in there, however there's also a lot of um there's a lot of overhead medical practices.

And they tend to be on the more commoditized scale. People know what they require, so you're just trying to be the one on the list that individuals select. So that's right. Uh yeah. Proceed. Dental workplaces. Caleb Agee: 9:54 Oral offices, um, four to seven percent. That's from oral economics.

That's uh similar to that medical clinic. Brandon Welch: 10:04 We deal with among the most prominent leaders because area, and they they commonly cite in their organization like two to 3 percent. Um vehicle repair stores are 4 to five percent, same thing. A lot of a lot of expense of goods, so a lot of overhead.